Competitive Pricing Definition - Lokad

Competitive pricing consists of setting the price at the same level as one’s competitors. This method relies on the idea that competitors have already thoroughly worked on their pricing. In any market, many firms sell the same or very similar

The 5 most common pricing strategies |

Pricing a product is one of the most important aspects of your marketing strategy. Generally, pricing strategies include the following five strategies. Cost-plus pricing —simply calculating your costs and adding a mark-up. Competitive pricing—se


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